Smartwater

Branding, packaging - Coca-Cola - 2019

As part of the Goods & Services team, I designed the packaging of the latest Smartwater still-flavored bottles.

I went through a lot of different iterations both for the outside and inside labels, hinting subtly at the flavor aspect while not losing the iconic and clean look of Smartwater.

The process involved a lot of hands-on meetings with the client, directly on site or at our agency.