Creature Comforts is a local brewery that opened as I was working for the boutique studio Young Athenians, localized in the same street in Athens, GA. They reached us to imagine a can designs for what would become emblematic beers: Tropicalia, Athena, and Reclaimed Rye. We worked directly with them, through a lot of trial, errors, and brainstorming, and ended up with a can design that pops up from the crowded market. 
The cans all use a design that focuses on the beer specifics on the lower half, and on the immersion in a specific universe on the top.